The key elements of Robur's success:
  • Innovation drives research and development of high-efficiency cooling and heating products and provides value-added services to satisfy customers, the real employers of Robur;
  • the Value of Human Resources involves and motivates every internal and external player;
  • Social Responsibility and the Industrial Vocation develop and realize safe, environmentally friendly and energy-efficient products.
These values have been consolidated and shared in a clear message to the company, business partners and the market: at the Robur Company Convention in August 1998 they found expression in the Robur Vision and Mission, which serve today as guidelines for strategic company choices.

"Robur is dedicated to dynamic progression
in research, development and promotion
of safe, environmentally-friendly, and energy-efficient products,
through the commitment and caring
of its employees and partners."


The President and Senior Management of Robur have defined the Company's Vision in the following terms:

"Robur turns the love for Beauty
and well-made things
into innovative heating and cooling systems
that are especially designed and developed
to answer the specific needs of Man

This choice wants to value more and more the relationship with the Customer and the Market. The Company Vision becomes public through commercial documentations as commitment of the Company towards Customer and Society.

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