The key elements of Robur's success:
- Innovation drives research and development of high-efficiency cooling and heating products and provides value-added services to satisfy customers, the real employers of Robur;
- the Value of Human Resources involves and motivates every internal and external player;
- Social Responsibility and the Industrial Vocation develop and realize safe, environmentally friendly and energy-efficient products.
These values have been consolidated and shared in a clear message to the company, business partners and the market: at the Robur Company Convention in August 1998 they found expression in the Robur Vision and Mission, which serve today as guidelines for strategic company choices.